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With a CRE8IVE Transformation

1. Does your brand offer a clear and valuable product or service?
2. Does your website present your unique brand with a “WOW!” factor?
3. Do you think your target market understands why you are their best choice?
4. Does your brand define “why” your product or service is unique?
5. Do you get shopped on price or on value?
6. Can you explain your brand’s unique value in 7 words or less?
7. What is your number one competitor doing better than you?

FUNDAMENTAL

"If your product is not seen as a brand,
it is seen as a commodity”

– Elon Musk

FOUNDATION

DO YOU HAVE A REAL BRAND?
THE ANSWER IS
RIGHT IN FRONT
OF YOU

Take a look at the CRE8IVE brands in this site. See the “Before & After” transformations. Read the testimonial letters. See for yourself why CRE8IVE brands are so successful. We employ the same proven brand building principles and processes used by the most popular and enduring brands across the globe.

We know the neuroscience of decision making - over 95% of all decision-making is done sub-consciously on an emotional level. Utilizing highly-qualitative research data on your primary prospect, we craft a unique, emotional-based, unique selling proposition (USP) to give you a CRE8IVE brand. Thus, your prospect sub-consciously understands that your brand is “their best choice.”

“Your brand is the single most important
investment you can make in your business.”


— Steve Forbes

OUR LATEST
BRAND TRANSFORMATION

How CRE8IVE Shaped the
Future of Bret Slaton

Slaton Custom Homes wanted to reposition themselves as a “restoration & remodeling” company, instead of a custom home builder. Our research revealed that the restoration or remodeling process was typically highly stressful.

Thus, the new brand position is “RESTORE - REMODEL - RELAX.” Everything is directed at replacing stress and fear with a relaxed, peace of mind due to Bret Slaton’s deep experience and numerous awards.

“Talent hits a target no one else can hit;
Genius hits a target no one else can see.”

— Arthur Schopenhauer

REALITY

Before

After

INSIGHT

How CRE8IVE Shaped the Future
for Cozellos Data

BEFORE & AFTER

This small start up had no brand as seen in the before photo. Their new brand message of “Making Businesses Stronger & Life Better” has a strong, emotional appeal. The powerful new logo, tag line and striking imagery created a vibrant, engaging brand.

"Imagination is more important
than knowledge"

— Albert Einstein

Before

After

REACTION

BEFORE & AFTER

How CRE8IVE Shaped the Future
for J Rock

This small real estate company was not featuring its unique selling proposition of being a “flat fee” realtor. We created the tag line of “SAME HOUSE (for) THOUSANDS LESS!” to boldly differentiate them from competitors which is featured in their bold, clean website.

“Your personal brand is what people say about you when you are not in the room – remember that. And more importantly, let’s discover why!”

— Chris Ducker

Before

After

BEFORE & AFTER

How CRE8IVE Shaped the Future
for AMS

This small engineering company had a commodity foundation. Our research discovered unique capabilities that needed to be exploited. Thus the tag line of “The Engineers of the Unknown” was created; backed up with their 3SX engineering system which stands for SEE, SOLVE, SUSTAIN and X stands for the unknown. AMS’s proprietary engineering system has a sub-theme of KNOW EVERYTHING. FEAR NOTHING.

POSITIONING STRATEGY
The most dangerous threat to mission success is WHAT YOU DON’T KNOW, and no other engineering firm in the world is better at uncovering the UNKNOWN than AMS.

“Your brand is a story unfolding across
all customer touch points.”

— Jonah Sachs

SUBLIMINAL

Before

After

LOYALTY

How CRE8IVE Shaped the Future
for Premier Preschools

BEFORE & AFTER

This well-established day care school needed its high-standards to be featured as their unique selling proposition. The tag line of “Because It’s Your Child”, clearly states their focus of highly personalized and attentive care.

“If people believe they share values with a company,
they will stay loyal to the brand.”

— Howard Schultz

Before

After

THE POWER OF CRE8IVE

Neurological studies prove that over 95% of all decision making is emotionally based and made in the subconscious mind.

CRE8IVE knows how to fully leverage the axiom that “Perception is Reality” by literally shaping the perception a viewer will have of your brand. Harvard Professor, Gerald Zaltman, Professor of Harvard’s Mind, Brain, and Behavior Interfaculty Initiative, agrees with other neurological studies.

DISCOVERY

“When marketing a product to a consumer, it's most effective to target the subconscious mind.” — Gerald Zaltman

INVESTMENT

BEFORE & AFTER

How CRE8IVE Shaped the Future
for BK Manufacturing

This small company had some big experience from working for NASA, U.S. Air Force, Boeing, Northrup Grumman, U.S. Army, Raytheon and more for over 50 years.

We featured that experience with the header of “The company of choice for the world’s most demanding aerospace and defense consumers.”

“Brands should think of themselves not as storytellers but storybuilders. We plant seeds of content and let our community build on it.”

– Amy Pascal

Before

After

BEFORE & AFTER

How CRE8IVE Shaped the Future
for Interfuze

Engineering Human Achievement.

InfoPro Corporation had the typical generic position common among small defense contractors and a bland web site. Their tag line of “Innovative Mission Solutions’ would work for any firm in their category. The first thing we accomplished was a new name “INTERFUZE” a bold new web site and a strong, and uncommon, tag line which boldly communicates the USP of Interfuze -“Engineering Human Achievement.”

IMAGE

“Your brand is a story unfolding
across all customer touch points.”

– Jonah Sachs

Before

After

BEFORE & AFTER

How CRE8IVE Shaped the Future
for Secure Destruction

Secure Destruction was known as a professional, reliable and trustworthy document and material destruction services company, but it was not communicated in their website. As you can see if the “after” web site that problem was solved. The warmth of the image of the kids is nicely balanced with a logo that looks like an FBI badge at first glance. And in document destruction, reliability is everything. Thus the tag line - “The Ultimate Peace of Mind.”

"Branding demands commitment; commitment to continual re-invention; striking chords with people to stir their emotions; and commitment to imagination. It is easy to be cynical about such things, much harder to be successful.”

– Sir Richard Branson

IDENTITY

Before

After

BALANCE

BEFORE & AFTER

How CRE8IVE Shaped the Future for MTA

This small defense contractor was poorly represented by the “old” web site. Our goal was to give their world-class talents a world-class web site and powerful content. Mission accomplished. The new site features their specialization in RAM and Digital Fire Control advanced technology and their Perfect Balance Solutions a special MACRO/MICRO Engineering Perspective protocol.

Before

After

It’s fascinating to create a brand that has an emotional side, a logical side, a newsworthiness…

— Lee Clow

BEFORE & AFTER

STRENGTH

How CRE8IVE Shaped the Future for Theonics

The family owned firm was in desperate need of a brand with a strong new web site as a wrapper. The dynamic new web site coupled with the tag line of “Performance Perfection” gave them the appropriate foundation for growth. The sub-theme is “We Make Metal Work Smarter, Stronger and Longer.”

“The keys to brand success are self-definition, transparency, authenticity and accountability.”

– Simon Mainwaring

Before

After

VOICE

BEFORE & AFTER

How CRE8IVE Shaped the Future
for Magnolia River

Magnolia River, a fast growing, 18 year-old company, now recognized as the industry’s leader for innovative and efficient utility infrastructure solutions, needed a brand to match. The new tagline – “NOTHING RUNS DEEPER” captures the heart and soul the company.

Before

After

“A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.”

– Seth Godin

CONTROL YOUR DESTINY

When you look at your home page what do you see? As I have stated throughout this web site - EMOTION does the heavy lifting.

The great branding expert Walter Landow when he said: “People buy brands, not products.” So...What’s a Real Brand? One that has an exclusive name attached to an exclusive idea of value (USP) – the more believable and emotional the better.

To this day, there are eight human appeals that affect us all, and you must communicate at least one of them to your prospects immediately, directly and unambiguously. Every person wants to be:

1. Happier
2. Smarter
3. Healthier
4. Richer
5. Safer
6. More Secure
7. More Attractive
8. More Successful

AWARENESS

“I think therefore I am”

- Rene Descartes

CLIENT
TESTIMONIALS

“Bob and his team did a remarkable job of developing an integrated brand and communications framework that allowed us to build on the solid foundation of the past while creating an exciting vision for the future.”

Rose Allen, President
INTERFUZE

“I am proud to share with you and your team that we did in fact achieve all of our objectives which helped to generate a record sales year with the Microsoft Embedded product line. We became the #1 distributor in the market, after having 100% of our sales reps attain Microsoft Blackbelt Sales Competency.”

Gina Haraway, Microsoft VAD Manager
Avnet Technology Solutions

“Your precise attention to details, your systematic approach to gathering pertinent information, asking thought provoking questions, all the while sculpting the message with precision uniquely captures the proven capabilities of Aviation & Missile Solutions as never before communicated to our market.

”Tim Kirkpatrick, President
Aviation & Missile Solutions

“Bob, as I look back on the whole process of branding with a new logo, USP, tag line, and website have I been able to see what it was that we really needed. Thank you for helping me as you guided us through this process. The end result has been nothing short of remarkable for our business.”

Bart Justice, Owner
Secure Destruction

“Long story short, Bob has given me a real brand, a true and deep brand, far beyond just a logo, label and a website. He created the name of my whiskey, my tag line, and my unique position within this crowded craft whiskey category. He also showed me how to make my brand authentic and highly marketable.”

Jeff Irons, Owner
IRONS ONE Bourbon Whiskey

“Products are made in the factory,
but brands are created in the mind.”

— Walter Landor

KNOWLEDGE

GROWTH

BRANDS FOR
NEW COMPANIES

This start up company, The Lawn Ranger, was something special. Never before had my research, interviews and analysis of a new company uncovered such a strong dedication to perfection. And perfection at every level of the business operation. The image of the Lawn Ranger cutting one blade of grass with a pair of scissors perfectly illustrates their unique attention to detail. And the tag line of “Nobody Rides Like We Do!” could not be more appropriate. Stay tuned, this company is growing like a weed.

EXTRAORDINARY

REBRANDING OF IRONS ONE DISTILLERY

A few years ago, I had the honor of helping a special man in making his dream of distilling whiskey come true, by expressing his passion and skill in the website you see above called “The Original Site.”

I am proud to say that in 2019 “Irons One” was named the best tasting whiskey in America by winning double gold at the 50 Best Bourbon Competition. Thus, a new website was in order to complement and present such a special honor to a man who’s tag line is “from my hands to yours.” Congratulations Jeff. It is an honor to be a part of your award winning team.

The Original Website

The Next Generation

CRE8IVE SERVICES

EMOTION

“Everything you want is on the other side of fear.”

– George Addair

CRE8IVE offers a full range
of Branding Support Services


• Logo design
• Web design & SEO Management
• Social Media Management
• Trade show booth design
• Brand & Marketing Consultation
• Direct Mail (from design to mailing)
• Branded Promotional Items
• Signage (interior & exterior)

CRE8IVE SERVICES

EMOTION

“Everything you want is on the other side of fear.”

– George Addair

CRE8IVE offers a full range
of Branding Support Services


• Logo design
• Web design & SEO Management
• Social Media Management
• Trade show booth design
• Brand & Marketing Consultation
• Direct Mail (from design to mailing)
• Branded Promotional Items
• Signage (interior & exterior)

BRANDS YOU'VE KNOWN
FOR GENERATIONS

EXPERIENCE

RECOGNITION

A SAMPLING OF CRE8IVE LOGOS

AVNET/MICROSOFT BRANDED
SALES PROGRAM

VISION

TARGET

CRE8IVE’s branded sales program took Avnet, the worlds largest electronic manufacturing and distribution company, from last place to first place and prevented them from losing the coveted position of being one of three Microsoft product distributors. See the testimonial letter from Avnet that details the outstanding success of CRE8IVE’s branded sales program.

“The riskiest thing we can do is just maintain
the status quo.”

— Bob Iger

BRANDING LEGAL TUBE

LegalTube was a challenging product, in that it can be classified as a true “new product breakthrough” as opposed to a “me too” product. LegalTube was the first video-centric online legal directory. The website features 3 to 5 minute videos of attorneys talking about their background and expertise, which reveals their personalities and helps make the attorney selection process more personal. Below are promotional materials designed for the debut of LegalTube at the national American Association for Justice (AAJ) Convention in San Francisco.

“Simplicity is the ultimate sophistication.”

— Leonardo da Vinci

UNIQUE

HI-TECH REBRANDING CASE STUDY

Conversant Bio was less than a year old when they asked us to rebrand them. They did not have a USP or tagline. The new tagline, “Go Further. Faster.” appealed to researcher’s desire to accelerate the discovery of new treatment therapies and drugs for cancer research and treatment. Lastly we provide a strong USP with the creation of “Hyper-Annotated Specimens,” as Conversant Bio meticulously documents specimen information, much more so than its competitors.

“Innovation distinguishes between a leader
and a follower.”

—Steve Jobs

Branding & Launching a New Product

Core Product:
Enterprise wide management software for Trucking Industry.

Challenge:
Introduction of major new product (LoadMaster) at the National Transportation Industry Trade Show in Albequerque, New Mexico.

Strategy:
Conduct branded promotion entitled “Be the Power Broker” with pre-show mailing containing strong incentive “coupon” redeemable at booth.

93% Conversion
from Pre-Show
Mailer to Prospect
Registration
at Show

36% Increase
in Business in the
First Year of the
McLeod Software
Print Campaign

MANY PEOPLE THINK A LOGO
AND WEBSITE IS A BRAND.
IT IS NOT, IT IS JUST AN IMAGE
OF YOUR COMPANY.

The world’s most successful brands are built on the same proven principles and processes of branding. These brands are built upon a USP (Unique Selling Proposition) that powerfully differentiates them as being the best choice over their competitors. Do you have a brand or just an image?

A CRE8IVE brand gives you the same power of the world’s best brands. A CRE8IVE brand ensures that the shape of the future of your reality is success. That’s the Art & Science of Branding.

“A brand for a company is like a reputation for
a person. You earn reputation by trying to
do hard things well.”

— Jeff Bezos

SUCCESS

MCLEOD SOFTWARE
BRANDING CASE STUDY

MY CREDENTIALS

I have over 30 years of branding experience, including 10 years working out of Beverly Hills, CA for national and international brands that include American Express, Dow Chemical Consumer Products (Ziploc Bags), Las Palmas Foods, Whitman’s Chocolates, C & H Sugar, Pet Diary, Bexel Global and many more.

Local clients include Cook’s Pest Control, Steak-Out, INTERFUZE, Redstone Federal Credit Union, NASA, Boeing, Aviation & Missile Solutions, MTA, Premier Preschools, The Lawn Ranger, Secure Destruction, Mattress King, Irons One, Bret Slaton, McLeod Software and numerous B2B and C2B brands in the region.

National awards include the Big Apple Copy Writing Award New York, National Gold ADDY Award Los Angeles, National Gold Drummer Award Chicago and over 120 local and regional ADDY Awards.

“Your brand had better be delivering something
special or it’s not going to get the business.”

— Warren Buffet

Bob Benton | 256.509.1435 | Bob@CRE8IVE.com

BRANDING

“I don’t create brands. I uncover them." – Bob Benton

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