DO YOU HAVE A REAL BRAND?
THE ANSWER IS
RIGHT IN FRONT
OF YOU
When your prospects look at your website, is there a clear statement that tells them why you are their best choice? Does it boldly capture their attention with the most dynamic blend of words, images and colors? Or does it simply say the same things your competitors say? If so, you don’t have a brand, you're just another commodity company getting shopped on price. If that is your situation, your growth, prosperity and long-term viability are at risk. There is a solution – get a CRE8IVE brand.
Look at the dramatic BEFORE & AFTER brand transformations. Read the testimonial letters. See for yourself why CRE8IVE brands are so successful. We employ the same proven brand building principles and processes used by the most popular and enduring brands across the globe.
We know the neuroscience of decision making - over 95% of all decision-making is done sub-consciously on an emotional level. Utilizing highly-qualitative research data on your primary prospect, we craft a powerful, emotional-based, unique selling proposition (USP) to give you a CRE8IVE brand. Thus, your prospect sub-consciously understands that your brand is “their best choice.”
This is the Art & Science of branding. As you know, perception is reality. Let CRE8IVE shape the future of your brand’s reality. The best business investment you can make is in a CRE8IVE brand.
“Your brand is the single most important investment you can make in your business.”
THE ART AND SCIENCE OF BRANDING
Contact CRE8IVE— Steve Forbes
Click to view Before & After Brand Transformations
THE ART AND SCIENCE OF BRANDING
OUR LATEST BRAND
TRANSFORMATION
How CRE8IVE Shaped the
Future of Magnolia River
Magnolia River, a fast growing, 18 year-old company, now recognized as the industry’s leader for innovative and efficient utility infrastructure solutions had out-grown its brand. The company’s core position was “Building Client Relationships One at a Time” which is a strong foundation, but did not capture the real emotional depth of the company’s client centric focus and its expanded service offering.
The new tagline – NOTHING RUNS DEEPER provides a flexible, unifying statement that captures the heart and soul the company’s total focus of unparalleled customer satisfaction is every aspect of their ever-growing product and service platform. In addition it allow for the logical incorporation of powerful river imagery. Please visit the site to see the real power of this new CRE8IVE brand.
BEFORE
AFTER
“Talent hits a target no one else can hit; Genius hits a target no one else can see.”
— Arthur Schopenhauer
Click to view more Before & After TransformationsContact CRE8IVE
BEFORE & AFTER
How CRE8IVE Shaped the
Future of MTA
USP (Unique Selling Proposition) – Ready. Right. Now to help clients apply the latest technological advances for their RAM and Digital Fire Control Systems. We changed the meaning of MTA from Mechanical Technical Associates to Maximizing Technological Advancements. We added the support theme of “Our Power is Our Knowledge” and changed the URL to www.TheFutureisMTA.
POSITIONING STRATEGY – The only engineering firm specializing in RAM and Digital Fire Control advanced technology.
MESSAGING STRATEGY – MTA delivers Perfect Balance Solutions from its world-class team of SME’s. These SME’s work within a special MACRO/MICRO Engineering Perspective protocol. MTA creates customer success by execution efficiency, technology integration and quality people who are driven to excel, innovate and achieve.
"Imagination is more important than knowledge"
— Albert Einstein
BEFORE
AFTER
THE ART AND SCIENCE OF BRANDING
Click to view more Before & After Brand Transformations
Contact CRE8IVE
CLIENT
TESTIMONIALS
“Long story short, Bob has given me a real brand, a true and deep brand, far beyond just a logo, label and a website. He created the name of my whiskey, my tag line, and my unique position within this crowded craft whiskey category. He also showed me how to make my brand authentic and highly marketable.”
Jeff Irons, Owner
IRONS ONE Bourbon Whiskey
“Bob, as I look back on the whole process of branding with a new logo, USP, tag line, and website have I been able to see what it was that we really needed. Thank you for helping me as you guided us through this process. The end result has been nothing short of remarkable for our business.”
Bart Justice, Owner
Secure Destruction
“I am proud to share with you and your team that we did in fact achieve all of our objectives which helped to generate a record sales year with the Microsoft Embedded product line. We became the #1 distributor in the market, after having 100% of our sales reps attain Microsoft Blackbelt Sales Competency.”
Gina Haraway, Microsoft VAD Manager
Avnet Technology Solutions
”I highly recommend Bob Benton, for branding services for any company. Theonics has worked with Bob over the last year to develop a brand for our company. The service he has provided has far exceeded the service that we received from similar companies in the past.”
Shelley Coxwell, President
THEONICS
“Bob and his team did a remarkable job of developing an integrated brand and communications framework that allowed us to build on the solid foundation of the past while creating an exciting vision for the future.”
Rose Allen, President
INTERFUZE
“Your precise attention to details, your systematic approach to gathering pertinent information, asking thought provoking questions, all the while sculpting the message with precision uniquely captures the proven capabilities of Aviation & Missile Solutions as never before communicated to our market."
Tim Kirkpatrick, President
Aviation & Missile Solutions
“Products are made in the factory, but
brands are created in the mind.”
— Walter Landor
THE ART AND SCIENCE OF BRANDING
Read Testimonial LettersContact CRE8IVE
CRE8IVES SERVICES
“Everything you want is on the other side of fear.”
— George Addair
CRE8IVE offers a full range
of Marketing Services
• Logo design
• Web design & SEO Management
• Social Media Management
• Trade show booth design
• Brand & Marketing Consultation
• Direct Mail (from design to mailing)
• Branded Promotional Items
• Signage (interior & exterior)
Contact CRE8IVE
AVNET/MICROSOFT BRANDED
SALES PROGRAM
CRE8IVE’s branded sales program took Avnet, the worlds largest electronic manufacturing and distribution company, from last place to first place and prevented them from losing the coveted position of being one of three Microsoft product distributors. See the testimonial letter from Avnet that details the outstanding success of CRE8IVE’s branded sales program.
“The riskiest thing we can do is just
maintain the status quo.”
— Bob Iger
THE ART AND SCIENCE OF BRANDING
Read Testimonial LetterContact CRE8IVE
BRANDING LEGAL TUBE
LegalTube was a challenging product, in that it can be classified as a true “new product breakthrough” as opposed to a “me too” product. LegalTube was the first video-centric online legal directory. The website features 3 to 5 minute videos of attorneys talking about their background and expertise, which reveals their personalities and helps make the attorney selection process more personal. Below are promotional materials designed for the debut of LegalTube at the national American Association for Justice (AAJ) Convention in San Francisco.
THE ART AND SCIENCE OF BRANDING
“Simplicity is the ultimate sophistication.”
— Leonardo da Vinci
HI-TECH REBRANDING CASE STUDY
Conversant Bio was less than a year old when they asked us to rebrand them. Their existing brand was fragmented in both its messaging strategy and its graphical translation. They did not have a USP or tagline. We created an engaging logo using a dialogue box around the word “bio” as a play on the word “conversant” and also their USP “Hyper-Annotated™ Specimens.” The new tagline, “Go Further. Faster.” appealed to our target audience’s emotional, or right brain, desire to accelerate the discovery of new treatment therapies and drugs for cancer research and treatment. Lastly we provide a strong USP with the creation of “Hyper-Annotated Specimens,” as Conversant Bio meticulously documents specimen information, much more so than its competitors.
“Innovation distinguishes between
a leader and a follower.”
—Steve Jobs
THE ART AND SCIENCE OF BRANDING
Contact CRE8IVE
MCLEOD SOFTWARE
BRANDING CASE STUDY
Branding & Launching a New Product
Core Product:
Enterprise wide management software for Trucking Industry.
Challenge:
Introduction of major new product (LoadMaster) at the National Transportation Industry Trade Show in Albequerque, New Mexico.
Strategy:
Conduct branded promotion entitled “Be the Power Broker” with pre-show mailing containing strong incentive “coupon” redeemable at booth.
93% Conversion
from Pre-Show Mailer
to Prospect Registration
at Show
36% Increase
in Business in the
First Year of the
McLeod Software
Print Campaign
Contact CRE8IVE
MANY PEOPLE THINK A LOGO
AND WEBSITE IS A BRAND.
IT IS NOT, IT IS JUST AN IMAGE
OF YOUR COMPANY.
The world’s most successful brands are built on the same proven principles and processes of branding. These brands are built upon a USP (Unique Selling Proposition) that powerfully differentiates them as being the best choice over their competitors. Do you have a brand or just an image? A CRE8IVE brand gives you the same power of the world’s best brands. A CRE8IVE brand ensures that the shape of the future of your reality is success. That’s the Art & Science of Branding.
“A brand for a company is like a reputation for a person. You earn reputation by trying
to do hard things well.”
— Jeff Bezos
THE ART AND SCIENCE OF BRANDING
CREDENTIALS
I have over 30 years of branding experience, including 10 years working out of Beverly Hills, CA for national and international brands that include American Express, Avnet, Microsoft, Dow Chemical Consumer Products (Ziploc Bags), Las Palmas Foods, Whitman’s Chocolates, C & H Sugar, Pet Diary, Bexel Global and many more. Local clients include Cook’s Pest Control, Steak-Out, INTERFUZE, Redstone Federal Credit Union, NASA, Boeing, Aviation & Missile Solutions, MTA, Premier Preschools, The Lawn Ranger, Secure Destruction, Mattress King and numerous B2B and C2B brands in the region. National awards include the Big Apple Copy Writing Award New York, National Gold ADDY Award Los Angeles, National Gold Drummer Award Chicago and over 120 local and regional ADDY Awards.
“Your brand had better be delivering something special or it’s not going to
get the business.”
— Warren Buffet
Bob Benton | 256.509.1435 | Bob@CRE8IVE.com
THE ART AND SCIENCE OF BRANDING
